47
red hood mask
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Avg price
Great$52.65avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good$6.83–$128.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Review moat
Good1,124.6avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Growth
Okay+11.1%90-day search growth — must beat 0% to launch
Market size
Bad$41K$41K/yr · 195K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale