46
red garter
Skip itSoft demand (-33.1% this quarter) — this niche doesn't clear our bar today.
Brand share
Great53%top-5 brand share — no brand owns this niche
Review moat
Great370.64avg incumbent reviews — the moat a new listing must climb
Competition
Great35%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.68avg listing price — sweet spot $15–$100
Price range
Okay$5.04–$21.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$75K$75K/yr · 155K searches
Returns
Bad6.9%return rate — above 5% kills the launch gate
Growth
Bad-33.1%90-day search growth — must beat 0% to launch
Signals High Returns