59
red crop top
Worth a lookShows a fragmented shelf (top 5 take 13% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible13%top-5 click share — an open shelf
Brand share
Great41%top-5 brand share — no brand owns this niche
Avg price
Good$14.79avg listing price — sweet spot $15–$100
Growth
Good+46.0%90-day search growth — must beat 0% to launch
Price range
Good$7.01–$30.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,778.58avg incumbent reviews — the moat a new listing must climb
Market size
Okay$220K$220K/yr · 1.1M searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Returns
Bad8.5%return rate — above 5% kills the launch gate