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red bottom protectors
Worth a lookShows searches that convert (7.9% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great$15.69avg listing price — sweet spot $15–$100
Price range
Good$7.91–$29.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,077.43avg incumbent reviews — the moat a new listing must climb
Returns
Good2.8%return rate — above 5% kills the launch gate
Brand share
Good74%top-5 brand share — brands hold most of the demand
Market size
Okay$265K$265K/yr · 215K searches
Growth
Okay+15.4%90-day search growth — must beat 0% to launch
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Signals No Dominant Brand