55
red belt
Worth a lookShows a fragmented shelf (top 5 take 27% of clicks), but high returns (9.3%) keeps it on the watch list.
Competition
Great27%top-5 click share — an open shelf
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good1,100.9avg incumbent reviews — the moat a new listing must climb
Growth
Good+33.4%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$12.34avg listing price — sweet spot $15–$100
Market size
Good$311K$311K/yr · 827K searches
Price range
Okay$7.30–$19.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Returns
Bad9.3%return rate — above 5% kills the launch gate
Signals High Returns