53
red baseball belt
Worth a lookShows searches that convert (9.8% search→purchase), but strong incumbent ratings (4.6★) keeps it on the watch list.
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Price range
Good$6.12–$35.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.69avg listing price — sweet spot $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Review moat
Okay1,641.28avg incumbent reviews — the moat a new listing must climb
Market size
Okay$148K$148K/yr · 119K searches
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality