Skip to content
57

red athletic top

Worth a look

Shows a fragmented shelf (top 5 take 13% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 45Growth 60Conversion 18Competition 97Returns 6Price range 75Avg price 88Brand share 83Review moat 44Quality gap 53

Competition

Incredible13%

top-5 click share — an open shelf

Avg price

Great$20.32

avg listing price — sweet spot $15–$100

Brand share

Great52%

top-5 brand share — no brand owns this niche

Price range

Great$10.00–$30.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+36.8%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$243K

$243K/yr · 814K searches

Review moat

Okay2,129.48

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Returns

Bad10.3%

return rate — above 5% kills the launch gate

Products