30
rb4306
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Good729.92avg incumbent reviews — the moat a new listing must climb
Growth
Good+47.2%90-day search growth — must beat 0% to launch
Avg price
Good$141.58avg listing price — sweet spot $15–$100
Price range
Good$15.49–$180.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Competition
Bad74%top-5 click share — a locked-up shelf
Market size
Bad$42K$42K/yr · 16K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Returns
Bad16.6%return rate — above 5% kills the launch gate