49
rayban
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$4.0M$4.0M/yr · 5.2M searches
Competition
Great33%top-5 click share — an open shelf
Growth
Good+42.4%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$154.94avg listing price — sweet spot $15–$100
Review moat
Bad4,263.75avg incumbent reviews — the moat a new listing must climb
Price range
Bad$17.38–$430.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad8.5%return rate — above 5% kills the launch gate
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand