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rayban meta gen 2
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$5.5M$5.5M/yr · 2.4M searches
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Great+68.9%90-day search growth — must beat 0% to launch
Review moat
Okay1,835.23avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$371.74avg listing price — sweet spot $15–$100
Returns
Bad9.3%return rate — above 5% kills the launch gate
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$158.42–$490.81cheapest to priciest tracked listing — scored on the share inside $15–$100