58
raven costume
Worth a lookShows a sweet-spot price point ($31.35 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$31.35avg listing price — sweet spot $15–$100
Brand share
Great41%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$5.15–$61.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Review moat
Good1,189.06avg incumbent reviews — the moat a new listing must climb
Growth
Good+27.1%90-day search growth — must beat 0% to launch
Market size
Okay$268K$268K/yr · 1.6M searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Returns
Bad10.5%return rate — above 5% kills the launch gate