58
rave shorts
Worth a lookShows a fragmented shelf (top 5 take 13% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible13%top-5 click share — an open shelf
Brand share
Incredible27%top-5 brand share — no brand owns this niche
Avg price
Great$21.60avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Great+66.2%90-day search growth — must beat 0% to launch
Price range
Great$7.20–$40.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good803.74avg incumbent reviews — the moat a new listing must climb
Market size
Bad$54K$54K/yr · 720K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Returns
Bad12.4%return rate — above 5% kills the launch gate