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ratatouille costume
Skip itHigh returns (9.8%) — this niche doesn't clear our bar today.
Avg price
Incredible$24.81avg listing price — sweet spot $15–$100
Price range
Great$9.43–$62.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great461.64avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$89K$89K/yr · 315K searches
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-12.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Returns
Bad9.8%return rate — above 5% kills the launch gate
Signals High Returns