35
rat onesie
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$35.39avg listing price — sweet spot $15–$100
Price range
Incredible$18.18–$91.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great40%top-5 click share — an open shelf
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Okay2,073.89avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-6.1%90-day search growth — must beat 0% to launch
Market size
Bad$0$0/yr · 66K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Returns
Bad14.9%return rate — above 5% kills the launch gate
Signals High Returns