46
rapper costume
Skip itSoft demand (-20.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$19.64avg listing price — sweet spot $15–$100
Price range
Great$10.57–$40.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great368.31avg incumbent reviews — the moat a new listing must climb
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$83K$83K/yr · 166K searches
Returns
Bad7.3%return rate — above 5% kills the launch gate
Growth
Bad-20.7%90-day search growth — must beat 0% to launch