55
rain protection
Worth a lookShows a sweet-spot price point ($22.94 avg), but a small market ($57K/yr) keeps it on the watch list.
Avg price
Incredible$22.94avg listing price — sweet spot $15–$100
Brand share
Great47%top-5 brand share — no brand owns this niche
Price range
Great$7.09–$64.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great33%top-5 click share — an open shelf
Growth
Good+51.0%90-day search growth — must beat 0% to launch
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Okay4.8%return rate — above 5% kills the launch gate
Review moat
Bad4,888.79avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$57K$57K/yr · 162K searches
Signals No Dominant Brand