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raccoon ears
Skip itA small market ($18K/yr) — this niche doesn't clear our bar today.
Brand share
Great55%top-5 brand share — no brand owns this niche
Avg price
Great$16.55avg listing price — sweet spot $15–$100
Review moat
Good576.43avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.97–$28.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+23.6%90-day search growth — must beat 0% to launch
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Returns
Bad5.8%return rate — above 5% kills the launch gate
Market size
Bad$18K$18K/yr · 55K searches
Signals High Returns