49
raccoon costume
Skip itHigh returns (8.8%) — this niche doesn't clear our bar today.
Avg price
Incredible$29.46avg listing price — sweet spot $15–$100
Price range
Great$12.04–$49.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great335.59avg incumbent reviews — the moat a new listing must climb
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Brand share
Good65%top-5 brand share — brands hold most of the demand
Growth
Good+27.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$82K$82K/yr · 146K searches
Returns
Bad8.8%return rate — above 5% kills the launch gate
Signals High Returns