purse hook for table
Worth a lookShows sweet-spot pricing room ($6.16–$52.76), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Price range
Great$6.16–$52.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$842K$842K/yr · 2.0M searches
Brand share
Good60%top-5 brand share — brands hold most of the demand
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Returns
Good2.5%return rate — above 5% kills the launch gate
Avg price
Good$13.73avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,474.07avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Growth
Okay+0.5%90-day search growth — must beat 0% to launch