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purple tights
Skip itSoft demand (-39.3% this quarter) — this niche doesn't clear our bar today.
Competition
Great26%top-5 click share — an open shelf
Brand share
Great48%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$5.15–$30.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.47avg listing price — sweet spot $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,332.39avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.6%return rate — above 5% kills the launch gate
Market size
Bad$82K$82K/yr · 349K searches
Growth
Bad-39.3%90-day search growth — must beat 0% to launch