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purple sweatsuit
Skip itSoft demand (-59.8% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible17%top-5 click share — an open shelf
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Avg price
Incredible$31.17avg listing price — sweet spot $15–$100
Price range
Great$14.14–$48.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good1,108.67avg incumbent reviews — the moat a new listing must climb
Market size
Bad$14K$14K/yr · 142K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-59.8%90-day search growth — must beat 0% to launch
Returns
Bad13.9%return rate — above 5% kills the launch gate