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purple suspenders
Skip itA small market ($24K/yr) — this niche doesn't clear our bar today.
Avg price
Good$13.30avg listing price — sweet spot $15–$100
Price range
Good$5.42–$28.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,619.43avg incumbent reviews — the moat a new listing must climb
Growth
Okay+0.7%90-day search growth — must beat 0% to launch
Returns
Bad9.0%return rate — above 5% kills the launch gate
Market size
Bad$24K$24K/yr · 36K searches
Signals High Returns