48
purple scrubs
Skip itHigh returns (11.2%) — this niche doesn't clear our bar today.
Avg price
Incredible$26.65avg listing price — sweet spot $15–$100
Price range
Great$13.23–$47.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great25%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good63%top-5 brand share — brands hold most of the demand
Growth
Okay+13.9%90-day search growth — must beat 0% to launch
Review moat
Bad8,363.14avg incumbent reviews — the moat a new listing must climb
Market size
Bad$55K$55K/yr · 415K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Returns
Bad11.2%return rate — above 5% kills the launch gate
Signals High Returns