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purple mini dress
Worth a lookShows a fragmented shelf (top 5 take 4% of clicks), but high returns (17.8%) keeps it on the watch list.
Competition
Incredible4%top-5 click share — an open shelf
Brand share
Incredible19%top-5 brand share — no brand owns this niche
Avg price
Incredible$33.55avg listing price — sweet spot $15–$100
Price range
Great$7.89–$110.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,761.66avg incumbent reviews — the moat a new listing must climb
Market size
Okay$126K$126K/yr · 2.1M searches
Growth
Bad-6.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad17.8%return rate — above 5% kills the launch gate