35
purple fishnets
Skip itPrices mostly outside the sweet spot ($4.96–$15.21) — this niche doesn't clear our bar today.
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,523.26avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.52avg listing price — sweet spot $15–$100
Returns
Bad7.3%return rate — above 5% kills the launch gate
Market size
Bad$27K$27K/yr · 82K searches
Growth
Bad-39.0%90-day search growth — must beat 0% to launch
Price range
Bad$4.96–$15.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Returns