55
purple crop top
Worth a lookShows a fragmented shelf (top 5 take 9% of clicks), but high returns (9.4%) keeps it on the watch list.
Competition
Incredible9%top-5 click share — an open shelf
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Avg price
Great$15.57avg listing price — sweet spot $15–$100
Price range
Good$6.56–$35.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+22.6%90-day search growth — must beat 0% to launch
Market size
Okay$185K$185K/yr · 1.2M searches
Review moat
Bad4,979.19avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Returns
Bad9.4%return rate — above 5% kills the launch gate