50
purple belt
Worth a lookShows no brand lock-in (top 5 brands take 36% of clicks), but a small market ($38K/yr) keeps it on the watch list.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Competition
Great22%top-5 click share — an open shelf
Price range
Good$6.90–$36.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.99avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,709.7avg incumbent reviews — the moat a new listing must climb
Growth
Okay+8.1%90-day search growth — must beat 0% to launch
Returns
Okay4.8%return rate — above 5% kills the launch gate
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$38K$38K/yr · 172K searches
Signals No Dominant Brand