48
purple baseball belt
Skip itA small market ($45K/yr) — this niche doesn't clear our bar today.
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Competition
Great38%top-5 click share — an open shelf
Avg price
Good$14.73avg listing price — sweet spot $15–$100
Price range
Good$6.90–$35.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Returns
Good2.4%return rate — above 5% kills the launch gate
Review moat
Okay2,318.59avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$45K$45K/yr · 38K searches
Growth
Bad-27.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand