40
pumpkin headband
Skip itPrices mostly outside the sweet spot ($6.18–$15.13) — this niche doesn't clear our bar today.
Review moat
Great292.92avg incumbent reviews — the moat a new listing must climb
Growth
Great+70.3%90-day search growth — must beat 0% to launch
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$8.82avg listing price — sweet spot $15–$100
Returns
Bad6.4%return rate — above 5% kills the launch gate
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$18K$18K/yr · 180K searches
Price range
Bad$6.18–$15.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Returns