43
pug socks
Skip itA small market ($26K/yr) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.43avg listing price — sweet spot $15–$100
Review moat
Okay2,079.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$8.81–$16.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-22.3%90-day search growth — must beat 0% to launch
Market size
Bad$26K$26K/yr · 27K searches