48
promise necklace for her
Skip itSoft demand (-17.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$40.07avg listing price — sweet spot $15–$100
Brand share
Great50%top-5 brand share — no brand owns this niche
Returns
Good2.3%return rate — above 5% kills the launch gate
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Review moat
Good981.44avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.56–$153.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$109K$109K/yr · 183K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-17.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand