35
professional yapper
Skip itA small market ($4K/yr) — this niche doesn't clear our bar today.
Review moat
Great109.42avg incumbent reviews — the moat a new listing must climb
Price range
Great$13.88–$29.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$18.20avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.8%return rate — above 5% kills the launch gate
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Okay+2.3%90-day search growth — must beat 0% to launch
Competition
Bad81%top-5 click share — a locked-up shelf
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$4K$4K/yr · 29K searches