46
premie baby boy
Skip itA small market ($42K/yr) — this niche doesn't clear our bar today.
Competition
Great24%top-5 click share — an open shelf
Avg price
Great$20.48avg listing price — sweet spot $15–$100
Price range
Great$10.12–$74.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good60%top-5 brand share — brands hold most of the demand
Returns
Okay3.5%return rate — above 5% kills the launch gate
Growth
Okay+7.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad14,940.33avg incumbent reviews — the moat a new listing must climb
Market size
Bad$42K$42K/yr · 130K searches