54
pregnancy must haves
Worth a lookShows a fragmented shelf (top 5 take 17% of clicks), but weak search conversion (0.2%) keeps it on the watch list.
Competition
Incredible17%top-5 click share — an open shelf
Avg price
Incredible$26.50avg listing price — sweet spot $15–$100
Price range
Great$9.48–$50.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good1,198.52avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+15.2%90-day search growth — must beat 0% to launch
Market size
Okay$189K$189K/yr · 3.0M searches
Returns
Bad5.0%return rate — above 5% kills the launch gate
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Signals High Returns