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preemie socks
Skip itSoft demand (-14.2% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.32avg listing price — sweet spot $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Okay2,493.21avg incumbent reviews — the moat a new listing must climb
Price range
Okay$7.47–$18.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$96K$96K/yr · 177K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-14.2%90-day search growth — must beat 0% to launch