50
postpartum diapers for women after birth
Worth a lookShows a fragmented shelf (top 5 take 25% of clicks), but a small market ($41K/yr) keeps it on the watch list.
Competition
Great25%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Great$9.34–$36.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.71avg listing price — sweet spot $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,856.04avg incumbent reviews — the moat a new listing must climb
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-2.8%90-day search growth — must beat 0% to launch
Market size
Bad$41K$41K/yr · 130K searches