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postpartum belly band
Skip itA deep review moat (17,082 avg reviews) — this niche doesn't clear our bar today.
Avg price
Incredible$26.67avg listing price — sweet spot $15–$100
Price range
Great$9.48–$64.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.4M$1.4M/yr · 2.3M searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Okay+6.9%90-day search growth — must beat 0% to launch
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Returns
Bad5.2%return rate — above 5% kills the launch gate
Review moat
Bad17,082avg incumbent reviews — the moat a new listing must climb
Signals High Returns