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pom pom keychain
Skip itWeak search conversion (1.2%) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Good761.15avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.88–$34.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.34avg listing price — sweet spot $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$94K$94K/yr · 590K searches
Growth
Bad-18.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale