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polyester socks
Worth a lookShows a fragmented shelf (top 5 take 24% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great24%top-5 click share — an open shelf
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$16.63avg listing price — sweet spot $15–$100
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Price range
Good$5.83–$30.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+11.0%90-day search growth — must beat 0% to launch
Review moat
Bad8,030.22avg incumbent reviews — the moat a new listing must climb
Market size
Bad$81K$81K/yr · 69K searches