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45

polo tees

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Weak search conversion (0.9%) — this niche doesn't clear our bar today.

Market size 23Growth 38Conversion 12Competition 74Returns 52Price range 93Avg price 95Brand share 33Review moat 21Quality gap 47

Avg price

Incredible$37.98

avg listing price — sweet spot $15–$100

Price range

Great$14.02–$65.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.9%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+10.3%

90-day search growth — must beat 0% to launch

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Market size

Bad$94K

$94K/yr · 263K searches

Review moat

Bad12,072.82

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Search terms