61
polka dot top
Worth a lookShows a fragmented shelf (top 5 take 18% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible18%top-5 click share — an open shelf
Brand share
Great51%top-5 brand share — no brand owns this niche
Avg price
Great$18.69avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$9.92–$32.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good660.86avg incumbent reviews — the moat a new listing must climb
Growth
Good+33.9%90-day search growth — must beat 0% to launch
Market size
Good$325K$325K/yr · 4.1M searches
Returns
Bad6.8%return rate — above 5% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale