63
polka dot dress
Worth a lookShows a fragmented shelf (top 5 take 9% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible9%top-5 click share — an open shelf
Avg price
Incredible$36.32avg listing price — sweet spot $15–$100
Brand share
Great45%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Growth
Great+79.1%90-day search growth — must beat 0% to launch
Review moat
Good585.83avg incumbent reviews — the moat a new listing must climb
Market size
Good$391K$391K/yr · 5.4M searches
Price range
Bad$14.98–$553.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad10.9%return rate — above 5% kills the launch gate
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale