35
police beanie
Skip itSoft demand (-92.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$21.76avg listing price — sweet spot $15–$100
Price range
Good$9.88–$28.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad8,192.29avg incumbent reviews — the moat a new listing must climb
Market size
Bad$19K$19K/yr · 38K searches
Growth
Bad-92.8%90-day search growth — must beat 0% to launch
Signals Low Review Barrier