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pokemon hat
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$20.20avg listing price — sweet spot $15–$100
Price range
Great$13.05–$30.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great323.44avg incumbent reviews — the moat a new listing must climb
Growth
Good+22.1%90-day search growth — must beat 0% to launch
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.6%return rate — above 5% kills the launch gate
Market size
Okay$153K$153K/yr · 427K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad99%top-5 brand share — brand-locked demand