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pointe shoes
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Avg price
Incredible$31.56avg listing price — sweet spot $15–$100
Price range
Incredible$19.46–$82.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,359.24avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Bad-12.4%90-day search growth — must beat 0% to launch
Market size
Bad$57K$57K/yr · 618K searches
Returns
Bad10.5%return rate — above 5% kills the launch gate
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Signals High Returns