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plus size summer dresses maxi

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High returns (12.1%) — this niche doesn't clear our bar today.

Market size 21Growth 17Conversion 2Competition 98Returns 0Price range 87Avg price 95Brand share 95Review moat 44Quality gap 75

Competition

Incredible10%

top-5 click share — an open shelf

Brand share

Incredible36%

top-5 brand share — no brand owns this niche

Avg price

Incredible$28.80

avg listing price — sweet spot $15–$100

Price range

Great$10.11–$61.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,090.27

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$84K

$84K/yr · 1.9M searches

Growth

Bad-15.2%

90-day search growth — must beat 0% to launch

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Returns

Bad12.1%

return rate — above 5% kills the launch gate

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