51
plus size red dress
Worth a lookShows a fragmented shelf (top 5 take 3% of clicks), but high returns (19.8%) keeps it on the watch list.
Competition
Incredible3%top-5 click share — an open shelf
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Avg price
Incredible$37.72avg listing price — sweet spot $15–$100
Price range
Great$7.41–$92.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,269.65avg incumbent reviews — the moat a new listing must climb
Market size
Okay$151K$151K/yr · 2.2M searches
Growth
Bad-28.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad19.8%return rate — above 5% kills the launch gate