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plus size formal dresses for women
Worth a lookShows a fragmented shelf (top 5 take 6% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible6%top-5 click share — an open shelf
Avg price
Incredible$40.58avg listing price — sweet spot $15–$100
Brand share
Great44%top-5 brand share — no brand owns this niche
Price range
Great$7.41–$92.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,464.6avg incumbent reviews — the moat a new listing must climb
Market size
Okay$270K$270K/yr · 4.7M searches
Growth
Okay+4.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad19.8%return rate — above 5% kills the launch gate