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pleated maxi dress
Worth a lookShows a fragmented shelf (top 5 take 13% of clicks), but high returns (25.1%) keeps it on the watch list.
Competition
Incredible13%top-5 click share — an open shelf
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$50.14avg listing price — sweet spot $15–$100
Review moat
Good526.58avg incumbent reviews — the moat a new listing must climb
Growth
Good+35.1%90-day search growth — must beat 0% to launch
Price range
Bad$18.05–$696.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$29K$29K/yr · 525K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad25.1%return rate — above 5% kills the launch gate