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53

pleated denim skirt

Worth a look

Shows a fragmented shelf (top 5 take 18% of clicks), but high returns (19.3%) keeps it on the watch list.

Market size 7Growth 43Conversion 3Competition 96Returns 0Price range 93Avg price 95Brand share 90Review moat 85Quality gap 82

Competition

Incredible18%

top-5 click share — an open shelf

Avg price

Incredible$29.44

avg listing price — sweet spot $15–$100

Price range

Great$14.31–$45.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great45%

top-5 brand share — no brand owns this niche

Review moat

Great301.61

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Growth

Okay+14.3%

90-day search growth — must beat 0% to launch

Market size

Bad$29K

$29K/yr · 416K searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Returns

Bad19.3%

return rate — above 5% kills the launch gate

Reviews